the story TVSB, Santa Barbara’s local public access television operation, is a multi-faceted non-profit organization providing the community with a valuable assortment of multimedia training, production, and broadcast services.
the situation While its production facilities are well utilized, TVSB needs additional support from the general public. A new executive director has set out to increase public awareness while expanding TVSB’s production facility and service offerings.
the solution A multi-purpose brochure was created to explain TV Santa Barbara’s offerings and membership program, provide a historical overview, profile TBSB’s production and training facility, and highlight the non-profit’s role in the community. While containing some specifics, the brochure was kept general in nature, so it could be used for a variety of audiences in different settings.