the story: The Thomas Fire and resulting debris flow did massive damage to Santa Barbara County’s network of hiking, biking, and riding trails. Restoring them will be a long and complex project requiring substantial community support.
the situation: Four non-profits with a long history of helping to create and maintain local trails came together to create and administer a fund for trail restoration. A newspaper insert was designated as one means of publicizing the fundraising effort.
the solution: The four-page insert was designed to be image-rich, with copy kept brief in order to engage readers as they flipped through the paper. A major goal was creating an understanding of the difficult nature of the trail restoration process because of the extensive reviews and permitting required for work on public lands.