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Las Cumbres Observatory Identity and Website

the storyWith its worldwide network of integrated robotic telescopes, Las Cumbres Observatory (LCO) is a non-profit scientific organization uniquely poised to make significant contributions to modern astronomy.

the situationThe scientific non-profit, Los Cumbres Observatory had been supported by a single individual since its founding. With that source of funding fading, the organization needed to start fundraising, but was hampered by muddled messaging and a confusing visual identity.

the solutionWe redesigned the LCO logo, developed a descriptive tagline, and crafted a cohesive messaging plan. We also redesigned the public facing portion of the LCO website in order to make the organization’s mission and capabilities crystal clear.