the storyThey say you can’t tell a book by its cover, but you can sure sell one by it. A book’s cover makes that vital first impression, something especially important in an age of online book sales.
the situationMost covers are designed while the book is still being written and edited, as publishers want to go to press the instant the manuscript is done. So, most cover designers have to work without benefit of actually having read the book.
the solutionA good book cover has to please many people: the author, the editor, the publisher’s marketing team, and of course, the reader. Successfully balancing those competing interests takes experience. We should know—we’ve designed hundreds of book covers a year for many, many years.