the storyABC-CLIO’s suite of online social studies databases are outstanding educational tools that replace out-of-date textbooks and conventional references books.
the situationEducational publisher ABC-CLIO markets a collection of subscription databases to middle schools and high schools throughout the country. They need a catalog that both describes the product and promotes its key advantages.
the solutionIn addition to detailed descriptions of each subject-specific database, the catalog promotes their ease of use and tells stories illustrating their benefits. Presenting a large amount of content in a clear and concise manner, the catalog was designed to be produced economically in large quantities.