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Jordano’s Marketing Brochure

the storyWhen a foodservice operator does business with Jordano’s, they connect to a level of service and expertise that gives them a significant advantage in the marketplace.

the situationJordano’s needed to reach potential customers throughout their distribution area. Given the highly competitive nature of their business, it was vital to establish a strong differential.

the solutionThe brochure is extremely customer-centric, featuring photographs of current customers interacting with Jordano’s personnel. The copy emphasizes the company’s commitment to outstanding service and 100-year-plus history. A fold-over flap on the cover with a velcro closure, and the subtle mix of gloss and dull finishes give the piece a high-end look without appearing ostentatious.