the storyWhen a foodservice operator does business with Jordano’s, they connect to a level of service and expertise that gives them a significant advantage in the marketplace.
the situationJordano’s needed to reach potential customers throughout their distribution area. Given the highly competitive nature of their business, it was vital to establish a strong differential.
the solutionThe brochure is extremely customer-centric, featuring photographs of current customers interacting with Jordano’s personnel. The copy emphasizes the company’s commitment to outstanding service and 100-year-plus history. A fold-over flap on the cover with a velcro closure, and the subtle mix of gloss and dull finishes give the piece a high-end look without appearing ostentatious.