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TMP Development Brochure

the storyBy combining coursework in engineering and business administration, the Technology Management Program at UC Santa Barbara gives students a unique and highly sought after skill set.

the situationThe School of Engineering at UC Santa Barbara needed to publicize and generate support for a new degree program that would integrated studies in engineering with business management courses.

the solutionThis brochure targeted leaders in high tech companies and the local business community, highlighting the benefits that graduates of this program would bring to future employers. It also documented the School of Engineering’s long-standing emphasis on business-related instruction as one of the validating factors for the new degree program.