the storyA wholesale supplier of food and supplies to restaurants and commercial foodservice operations, Jordano’s provides customers with outstanding service and vast amounts of industry knowledge.
the situationIn a highly competitive environment, Jordano’s has have a distinct advantage in order to maintain and grow market share. For Jordano’s, the advantage is a very high level of service.
the solutionOn one hand, this catalog is a reference book, listing 10,000-plus items that Jordano’s inventories. On the other hand, it’s a marketing piece with colorful images, copy, and layouts on product areas where the company has in-house expertise. Designed to be a keeper, the catalog has double-thick laminated covers, die-cut section dividers, and 4-color printing throughout.