the storyWith modern online software tools, property management companies can make their work easier, become more profitable, and expand their businesses in new directions.
the situationAppfolio is a software-as-a-service company providing cloud-based solutions to help property management companies run their businesses. They rely heavily on content marketing to attract potential customers, and ebooks play an integral role in that marketing strategy.
the solutionWorking with preliminary copy and direction from the Appfolio marketing team, we develop designs and edit copy in order to create a variety of multi-page ebooks. A variety of illustrative and photographic techniques are utilized in order to give each ebook its own distinctive appearance.