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Pacifica Guide

the storyPacifica is a graduate school where students can chart their own unique path toward a meaningful career with the support of a like-minded community and a distinguished faculty dedicated to mentorship.

the situationThis piece directed at potential students has to balance emphasis on Pacifica’s highly personalized approach to graduate education along with emphasis on the academically rigorous nature of its degree programs.

the solutionThe Guide communicates both parts of the Pacifica message through stories of personal growth integrated with detailed descriptions of the school’s degree programs. Images cast in warm tones depict individuals interacting with one another. The typography and layout are clean and modern, imparting a more traditional academic look for this decidedly unconventional graduate school.