the story Depth psychology is an exciting and dynamic field with great relevance and potential as an important healing discipline in today’s world.
the situation Pacifica Graduate Institute offers advanced degrees in psychology with a particular focus on depth psychology. While this focus is the school’s main differential, its advantages require explanation for many potential students. To meet that need, Pacifica commissioned a piece of collateral based on articles that had appeared on the school’s blog.
the solution We edited and repackaged eleven blog posts as magazine stories. The posts required extensive editing, as they had originally been written as one-on-one interviews. Images and typography evocative of each article’s content were incorporated into diverse page layouts. The finished publication was distributed to current students (who are considered sources of referral) in addition to individuals who had requested information about the school.