the story Coordinating the efforts of many non-profit organizations to advance key initiatives on education, health, and financial empowerment results in enormous benefit for the community.
the situation United Way of Santa Barbara County conceives of and runs its own programs instead of simply distributing funds to local non-profits via grants. Their annual report has to highlight the effectiveness of this approach for current and potential donors, while acknowledging the contributions of the many non-profits that help to implement United Way’s initiatives.
the solution We devised a structure for the report that summarized each of the three major initiatives, detailing its goals and results. Writing the copy and working with photographs taken by United Way’s photographer throughout the previous year, we also designed and did prepress production on the 44-page report.