the story An enlightened approach to management that values people above profits yields significant benefits for employees, customers, and the public that they all serve.
the situation Utility construction company MGE Underground needed a Statement of Qualifications (a document used in the bidding process) that demonstrated the advantages of their unique corporate culture.
the solution Silverander interviewed employees at every level of the company and researched competing firms before writing the copy and developing the design for a new 34-page SOQ that highlighted MGE’s uncommon approach to the utility construction industry. The positive impact of their approach, both for their customers and the general public, was documented through individual project profiles. The printed book was designed to be as distinctive as the company itself, with screen-printed heavy chipboard covers and copper wire binding.