The story The work of emergency services personnel is important and inherently dangerous. This is a company dedicated to helping them to do their jobs more safely and with greater efficiency.
The situation CMC provides equipment and training to professionals in the emergency services industry. They wanted a piece of printed material that would communicate deep respect for their customers while emphasizing the company’s commitment to excellence in all of the products and services they provide.
The solution Following a series of conversations with CMC’s founder and current CEO, we wrote the copy, art directed photo shoots, and designed a multipage statement of the brand’s core values and beliefs. It was printed on an uncoated stock with a subtle tactile feel and the ability to reproduce color images with clarity and precision.